// The Challenge

As health consciousness grows among people, some extend this care to their pets. Capitalizing on this trend and the rise of wearable health devices, Purina engaged Idea Couture to explore the viability and value of pet health wearables through a preliminary research project.

The dog system is designed to easily make sure that your pet is eating enough, getting the right amount of exercise, and healthy overall. Keeping them healthy.  The system could also be used to monitor pets with poor health, and inform the owner when things deteriorate or improve.

The cat system is designed around the litter box because the most common health issue for cats is urinary infections. Monitoring the frequency of litter box use would allow for early detection of urinary problems and allow for quick treatment.

// The Outcome

After several iterations and overcoming software, engineering and manufacturing hurdles, the team at Idea Couture delivered a functioning test bed system to Purina. 100 test units were manufactured overseas and sent out to Purina employees for testing. Purina and Idea Couture would use the data collected during this trial period to determine the value and viability of the concept and search for improvement and insight opportunities. All of which would lead to the second phase of the project, develop a market product.