// THE CHALLENGE

Through research and guest insights, we found that comfort and performance can be at odds in high-impact sports bras, leading to challenges like not having enough support and feeling restrictive. The Go Further Bra addresses the unmet need for a sports bra that provides high-impact performance while still feeling comfortable and lightweight before and after your workout.

This is the first lululemon sports bra to debut Support Code™ technology, a unique pattern of targeted high-impact support and breathability throughout the bra. It feels like it’s barely there when not in motion and the performance kicks in as the workout intensifies by reducing breast movement without feeling compressive.

The pull-on, pull-off racerback silhouette – created with lululemon’s proprietary Ultralu™ fabric - ensures a smooth fit to wick sweat, dry fast, and stretch in all directions. Padded straps and a soft foam underband provide support and cushioned feel.

// Designing a new Experience

During development, we focused on solving the challenge of comfort and support in run bras by combining our research team's deep scientific expertise with advanced manufacturing techniques, cutting-edge materials, and iterative testing and design. We obsessed over every detail—from the placement of a bartack to a millimetre shift in a style line—and how each decision impacted the wearer’s experience. The result is a run bra that doesn’t compromise on either support or comfort.