Innovating the Run Bra

Year Developed / 2022

Brand / lululemon

Category / Sport Bra - Run

Outcomes / Utility and Design Patents, SP25 Launch

 
 

// THE CHALLENGE

Through research and guest insights, we found that comfort and performance can be at odds in high-impact sports bras, leading to challenges like not having enough support and feeling restrictive. The Go Further Bra addresses the unmet need for a sports bra that provides high-impact performance while still feeling comfortable and lightweight before and after your workout.

This is the first lululemon sports bra to debut Support Code™ technology, a unique pattern of targeted high-impact support and breathability throughout the bra. It feels like it’s barely there when not in motion and the performance kicks in as the workout intensifies by reducing breast movement without feeling compressive.

The pull-on, pull-off racerback silhouette – created with lululemon’s proprietary Ultralu™ fabric - ensures a smooth fit to wick sweat, dry fast, and stretch in all directions. Padded straps and a soft foam underband provide support and cushioned feel.

 
 
Concept Sketch